Everything a care home needs to raise it’s game in just 14 days.
A package for Care Homes that need to define why they’re different & how to start winning the hearts and minds of those who want to live and work with you.
Earn families trust
Beat the Barchesters’
Help raise your fees & private clients
Improve your reputation
Build staff loyalty
Appeal to new recruits
Align with the new CQC framework
Start marketing properly & consistently
Stand out locally
Aid in selling your home or group
What customers say
“Starting with a story has helped our care home sound and look different from the many large, hedge-fund-backed care groups swallowing up residents and staff in and around Epsom. Being small and independent is our care superpower! Thanks to Baz and the team, we know this now and have a lovely logo and brand that we love".
High-quality agency branding & strategic ideas on how to stand out in care, at a low investment cost.
Our 14-day process...
We learn
Before we kick off, we’ll send you a brand and story questionnaire that helps us learn about your location, competition, people, care and brand as it stands today.
We then create an internal guide and visual mood boards before a kickoff meeting with you and your team to ensure we fully understand your care business.
We think
After the kick-off meeting, we think about how to set you apart from the competition, and why you’re different. (It will be much more than a simple ‘we care’).
We start creating a story for you that includes:
- Your brand vision & aims (the future your brand wants to create – aligned with CQC framework)
- Your brand mission (how you brand plans to get to this ‘future’)
- Your purpose (why your brand’s reason for being in the world)
- Your brand values (a set of beliefs and guiding principles that uphold your vision and mission)
- Your brand idea (the visual and verbal expression of your vision, mission and purpose – as well as a tagline, content themes, tone of voice document)
- Your culture (Ideas on how to communicate your vision with your team – and keep the CQC happy)
We do
With a story in place that sets your care home apart, we start planning the two bespoke and unique directions we will create for you. The two directions are then created with a focus on the detail. Within the two directions we will present, you will get a logo, colour palette, typography, icons sets and photography styles – and not just that, we’ll also create a website homepage design and a collection of mockups so you can see the options in-situ.
We serve
When you select your preferred option, we’ll refine it per your requests, with no limit on the needed changes. That’s how confident we are in our two initial concepts.
We’ll then serve you all the assets:
- Logo & icons
- Colour Palette & Typography
- Photography Direction (with a brief for a photographer)
- Website Homepage Design (desktop and mobile)
- Print & Digital templates (Social Media Profiles, Social media content, A5 promo leaflet, A4 Brochure template)
- Full Brand Guidelines for you and your team to create any marketing collateral, with a guide to the visual identity, tagline, photography, your mission, vision, purpose as well as tone of voice for copywriters
- Content themes and 2 examples of content to engage with your future residents, their families and future employees.
A brand strategy to help you stand out.
Your brand strategy will include:
A unique brand story
Your brand vision, aims & purpose (for you, for the CQC)
A brand tagline
Your copywriting style & tone of voice
Copywriting examples to attract residents & staff
Serving you two strong brand options
Your brand identity will include two options, that includes:
Logo & icons
Colour Palette
Typography
Photography Direction
Homepage Design
Design templates*
Brand Book
*Social Media templates, Brochure template, Leaflet template