Before we kick off, we’ll send you an online questionnaire that helps us really learn about your care, and your business and what makes you different from the rest.

We’ll then work together on:

• 90-minute Brand workshop (to truly define your story, USPs and point of difference)
• Your brand vision (the future your brand wants to create)
• Your brand mission (how your brand plans to get to this ‘future’)
• Your purpose (what your brand’s reason for being is, in the world)
• Your brand idea (the visual and verbal expression of your vision, mission and purpose – as well as a tagline, content themes and tone of voice document)
• 1 x Buyer persona (a detailed profile of the main person you need to market to and how to talk to them)

We start by planning the two bespoke and unique care home branding options we will create for you.

Within the two options we will present, you will get a logo, colour palette, typography and photography styles.

We’ll also create a website homepage design, social media profiles, social media templates, leaflet design, stationery design (business card and letter) so you can see the options in-situ – and promote your business online and in print, straight away.

When you select your preferred option, we’ll refine as per your requests, with no limit on the amount of changes needed.

That’s how confident we are in our two initial concepts.

We’ll then serve you all the assets and a detailed brand guidelines (a guide on how your logo and brand should be used so it stays consistent) that you and your team can use to build your brand and marketing collateral in the future.