Care Home Logo & Branding
Standon House, a Tamworth care home, has a rich history as a family-owned facility founded by Val and David Jefferies, prominent figures in the Catholic Community.
Their commitment to creating a homely care environment is continued by their grandson, Ryan Jefferies, who is refreshing the home’s brand while preserving their cherished values.
Theapproach
A brand workshop uncovered the emotional story behind Standon House, emphasising the Catholic values, passion, and love of the Jefferies family. Val’s dedication to both residents and gardens, particularly roses, inspired the brand.
The identity was simplified, incorporating family photos. Branding guidelines and a user-friendly website were created, primed for future expansions like Standon Gardens and a homecare business in Tamworth.
Final results
A brand that now talks to new customers, helps Standon start to tell its story it’s own way.
A new confidence to start using social media, marketing their home and the assets and skills to deliver their marketing and communications themselves to try and increase private residents and ensure they’re on the radar with local authorities and healthcare providers.
"The design and the look and feel was everything we had hoped for. These guys just get Care, I can thoroughly recommend."
Ryan Jefferies
Business Development | Standon House Care Home